Lead the strategy on social media and digital marketing initiatives for the Potawatomi Hotel & Casino (and associated digital properties) from April 2019 to November 2021.

-Increased social media net audience by 169% across all social media platforms

-Generated over 38,625,000 impressions using a mix of organic and paid social media tactics to achieve business goals across our digital properties

-Increased engagement on social media posts by 69% across all social media platforms, maintaining an average engagement rate of 4.3%

Art direction and styling for Instagram social media post for Bofanna ice cream bar

Facebook media post for Strauss Brands, using user-generated content. As part of the social media strategy for Strauss Brands, proactive outreach was an essential part of getting to know more the community and the loyal consumers who publish content and mention/tag Strauss on social. Building relationships on behalf of clients and extending the brand’s values and mission is easy when you have a dedicated team answering comments, messages and creating conversations to get to know customers better and what they like about Strauss.

Video ad featuring Puerto Rican singer and actress Natalia Lugo for Pringles Puerto Rico promoting Colombian singer Juanes’ concert.

Contestants would compete for the chance to win a meet & greet with Juanes, as well as other prizes including Pringles Party Speakers and other branded prizes.

Created storyboard and script for social media video content.

Video ad featuring Puerto Rican actress, daytime show host and social media influencer Alexandra Fuentes promoting La Kellotería de Kelloggs®

Created storyboard and scripts for a series of 5 videos to be promoted on her Facebook Page as part of the campaign.

Mi confesión… El desayuno (44K video views)

¡Gana chavitos con La Kellotería! (81K video views)

¡Compra, participa y gana, con La Kelloteria de Kellogg’s! (1.2k video views)

Social media post for Instagram and Facebook for Prestige Spirits, promoting the Van Gogh Vodka Espresso flavor.

Art direction, graphic design, copywriting and social media management

Instagram post for Prestige Spirits

Provided art direction, photography and graphic design and social media copy for post, as well as regular social media and community management.

Facebook Post featuring Hendrick’s Gin for Puerto Rican distributor Prestige Spirits

Provided copywriting, art direction and social media management for post.

Sponsored Post for Beneful Puerto Rico’s Christmas giveaway “Mi Perro Me Hace Happy Esta Navidad”

Facebook post for Puerto Rican liquor and fine spirits distributor Prestige Spirits

Provided art direction, graphic design, copywriting and social media management for brand.